Three niche dating sites for targeted romance
If you are reading this post, we presume you are single and likely nervous about entering the world of online dating. Think of it this way: If you were looking for a job, you’d conduct at least part of your search online, no?When shopping for a creative gift, checking out tomorrow’s weather forecast or looking for a used car you’d search online. Of all the people who got married in the United States in 2012, 1 out of every 5 met online. More than twice as many marriages occurred between people who met on an online dating site than between those who met in bars, clubs and social events combined!The problem with long tail dating is that profits are harder to come by.For a corporation to be successful in some of these niches then they normally have to roll out sites to cover a lot of small niches. However, the major players (Cupid Media, Date In Asia) opened their sites in way back in 2005. This is quite popular, but it’s hard to turn a profit these days.As I actually run a successful dating site, with a lot of members, I have plenty of data to play around with.So I wondered if there were any long tails in my membership data.However, we strongly suggest signing up for their six month plan for /month.
Some of these niches aren’t totally saturated, so it’s possible to launch a new site and become a major player in this niche.Of course there are other major players in online dating. It targeted the same niche as Match and e Harmony (mainstream online dating). Because it was the first major player in a completely new niche – .As and e Harmony became ever more dominant, other entrants into the scene found it very hard to compete with these two giants.Here’s one wonderful example of a Long Tail: This chart shows the number of times a member of my site has viewed a particular member’s profile. This assumes that user accounts are held in a table called Users and every time their profile is viewed it logs a row in Profile Views.Of course if you maintain a log of the profile views in the User table then you’ll have a much easier job of computing your own Long Tails.