Online dating service that

Other sites are more specific, based on the type of members, interests, location, or relationship desired. online dating market is expected to increase spending to 2 million in 2011.

A majority of dating sites keep profiles online for months or even years since the last time the person has logged in, thereby making it seem as though they have more available members than they actually do.

However, market share was increasingly being dominated by several large commercial services, including AOL Personals, Yahoo! By 2007, many prominent studies show that Baby Boomer interest in online dating had soared.

magazine article forecast that, "Twenty years from now, the idea that someone looking for love without looking for it online will be silly, akin to skipping the card catalog to instead wander the stacks because 'the right books are found only by accident.' Serendipity is the hallmark of inefficient markets, and the marketplace of love, like it or not, is becoming more efficient." Most recently, it has become common for online dating websites to provide webcam chats between members.

Even when members' profiles are "real", there is still an inherent lack of trust with other members.

Many members misrepresent themselves by telling flattering 'white lies' about their height, weight and age, or using old or misleading photos.

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